Love this initiative from the Grey advertising agency to celebrate diversity by (temporarily) changing its name back to that of its two Jewish founders, for at least three reasons: 

  1. It's bold and timely
  2. It's backed up with substantive commitments to diversifying its workforce 
  3. And - no snark, I promise - it's essentially a PR idea

Good idea, well executed, to serve a key business purpose. 

We've been talking in our group about how to ensure our workforce is future-fit, and diversity in all of its many dimensions is a primary feature of our thinking so far. 

I hope Grey's move inspires our agencies and wider PR/media industry to make similar commitments. 

Thanks Serena De Morgan for pointing it out.