I have found Sallie Krawchek's POVs to be inspirational and true. It's great to see changes in workplaces so that employees can work *and* live life. As a marketer to women and moms, I look for evidence of how a company treats their employees, including flexibility, as I consider product purchases and know many other women do, too.
There continues to be a pretty discouraging double standard in many environments, where women feel like they have to hide their personal lives (that they have kids, may someday have kids or simply have a full life outside of the office), whereas men can put their family lives on display without shame. Ever notice how when fathers leave early to go to their kid’s baseball game, people say, “Wow, what a good dad,” but when a woman does it, it’s perceived as a lack of commitment to the job? And it’s even worse than that: Historically, a woman’s salary and job opportunities have taken a hit after she has children, whereas at some companies men have received a “fatherhood bonus” in the form of a pay bump.