Full disclosure: I was already a big supporter of First Lady Michelle Obama, a fan of James Corden's 'Carpool Karaoke' and in favour of supporting efforts to improve access to education for girls around the world. 

I also really like Stevie Wonder. 

So my reaction when FLOTUS made an appearance on the Corden program this week: right on.

Then I realized a good friend and one-time Ketchum colleague Ashley Schlag was involved with the project through her current role at AOL's MAKERS, and I upgraded to oh hell yeah.  

This is how to raise awareness, ladies and gentlemen.