Those who aren't familiar with Tyra Banks will know her as 'that super model from a few years ago', however, in reality she is definitely not just a pretty face.
She is a business woman to the core, sitting alongside Richard Branson at the Virgin Media Business VOOM 2016 grand finale.
She knew exactly what she was doing to become the most well known super model of her time, and now, a highly successful entrepreneur.
Her reality TV series, American's Next Top Model airs in 186 countries and is produced by her own production company, which also hosted her Emmy award winning talk show.
She also dabbles in TV, music, writing and started a cosmetics company; Tyra Beauty, which she completed a non-degree certificate program at Harvard Business School specifically for.
She is a great role model for young girls, young entrepreneurs and should be recognised for her intelligence, creativity and acute business sense.
Highlighting a determination to forge a niche in the industry, much like a business looking to break into new territory, Banks said there was strategy behind what she did. “It really is about a strategy and looking at the white space and saying okay, what’s not there? How can I penetrate? How can I stand out? So it’s very deliberate,” Banks said. “I was a very skinny high fashion runway model when my body started to change and, instead of dieting and working out like crazy, I ate burgers and pizza and said 'okay, who likes ass?' I made the list of Sports Illustrated and Victoria’s Secret. It was really very strategic, so I always had it in me to fight and find a way.”