It was hugely encouraging to hear the positive attitudes of the public towards protecting care for the elderly and disabled on BBC Radio 5 live this morning. 

With pressures mounting in the sector and Local Authorities continuing to cut fees, it was warming to hear how the most vulnerable were recognised as a priority. Whether this translates to addressing the funding shortfall remains to be seen but public advocacy can only strengthen the argument that Local Authorities have to narrow the funding gap currently rocking the elderly and social care markets.