Despite criticisms by psychologist Paul Bloom and philosopher Peter Singer (http://bostonreview.net/forum/against-empathy/peter-singer-response-against-empathy-peter-singer)

the rational, "taking perspective" approach to others they're claiming to be the best option for "effective altruism", is what Roman Krznaric is actually calling "cognitive empathy" that is different from "affective empathy" (https://www.opendemocracy.net/transformation/roman-krznaric/welcome-to-empathy-wars)

Whatever the play on words, and concepts behind, and perhaps the too optimistic take of Jeremy Rifkin on an "emphatic civilization" (http://empathiccivilization.com/), the Empathy Museum seems to be a great initiative to explore more closely the "moral" sentiment that Adam Smith used to call "sympathy", the human beings' capacity to feel the passions of others.