Although it is true that food-fortification has proven to be a safe and cost-effective measure to tackling hunger, I think it is incorrect to assume that #futurefortified is an effective solution in itself. Oftentimes, it seems that food-fortification efforts have overlooked the importance of cultural differences. There are many instances in which fortified ingredients have not been utilized due to the fact that recipients do not know how to cook with them or incorporate them into their daily foods. Ultimately, #futurefortified will only be successful if it accounts for implementation challenges and cultural differences.
Evidence over the past decade — including from two Lancet series on maternal and child nutrition — has shown that we already have a toolbox of highly effective solutions to tackle global malnutrition. These include the fortification of staple foods like flour, oil and rice with essential nutrients; support for exclusive breast-feeding; and closer interaction between agriculture and nutrition to promote dietary diversity. These interventions can be complemented by an integrated public health agenda that includes improved sanitation, immunization and malaria and parasite control.