“Skaters were today celebrating victory after a 17-month fight to save the “spiritual home of British skating” on London’s South Bank.” So reports the Evening Standard, adding that “in its 41 years (the space) has hosted some of the greatest skateboarders on earth.”
Today’s article reminds me of another recent piece I read, entitled “Women's Skateboarding: Why It Matters To Skate Like A Girl.” Think again if you thought that skateboarding was for men only: female skateboarders may not yet receive the same acclaim as men but they are hot on their tail. Watch out you male South Bank skateboarders: there are new skateboarding sheriffs in town!
“I never thought Nike would have girls on their team,” said Bufoni, who is the first-female skater to join Nike SB. “I am lucky to be in the position to be a role model. I hope other girls start skating more.” Reportedly, action sports accounts for 2% of the $20.8 billion Nike Brand revenue. Nike is an example of a mainstream company realizing the potential in the female skater. Bufoni’s unprecedented contract adds an additional platform and exposure to women’s skateboarding. Plus, the world’s leading innovator in athletic footwear, apparel, and equipment will be able to reach an audience that might not necessarily know about women’s skateboarding.