Businesses that are serious about promoting gender equality should focus efforts on providing agile workforces and supportive managers rather than offering gimmicks that place the onus on women to find a solution. This week, technology giants Apple and Facebook announced plans to fund egg-freezing treatments for female staff up to the tune of $20,000. The aim of this work benefit is to allow women to delay childbearing in favour of pursuing their careers. On the surface, such a benefit appears to be a logical extension of a growing number of IVF policies that many companies now offer. It potentially allows women more flexibility over when they should have children and could be a response to employee demand. But trying to slow down the biological clock in order to fast track a career sends a dangerous message – 'put your fertility on ice and focus on your career because we’re not willing to accommodate your family responsibilities'.
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